Expanding Your Real Estate Referral Network

Successfully preparing for and passing your Nevada state licensing exam is a major milestone on your journey to becoming a real estate agent. You figured out how to get a real estate license, and now it’s time to start putting your education to work. In addition to finding a brokerage to work with, one of your earliest tasks you’ll take on as a newly licensed real estate agent is building a network of contacts in order to find clients to work with. Expanding your reach in real estate is important, and there are a few best practices to keep in mind while doing so.

Starting to Build Your Real Estate Referral Network

There are a number of ways that you can start to build up your real estate referral network. Begin by putting together a list of close friends and family, and inform everyone on that list that you’re ready to work with them for all of their real estate needs. Remember, the people closest to you don’t necessarily need to be “sold” on working with you. These existing contacts will likely contact you in the event they need to buy or sell a home, and are also more likely to refer you to their own friends and family as well. Building a strong foundation for your real estate referral network starts with nurturing your closest contacts, so don’t forget to take advantage of this step.

Create an Online Presence for Your Real Estate Referral Network

Nowadays, many home searches begin online. Would-be home buyers use the internet to find listings they might be interested in, and undoubtedly come across a few different real estate agents in the process. If you want to make sure your name gets seen, you need to establish an online presence that talks about the type of service you deliver, the specific markets that you specialize working with, and why you’re the best real estate agent to partner with. You can do this with a website and via some of the more popular social media sites out there. With paid advertising, you can even target the specific markets that you’re most interested in working in.

Even if you are just starting out and you don’t have a track record to fall back on, don’t be afraid to rely on past results from the brokerage firm you’re working with. With many real estate brokerages, name recognition alone can be enough to encourage potential buyers or sellers to contact you for your services. Remember, you have to start somewhere, but never sell your abilities and the service you deliver short in the process. Take advantage of the resources around you!

Community Involvement and Your Real Estate Referral Network

If you’re new to a community, you need to find ways to get your name out there. One of the best ways to do this is by participating in local community events. You can sponsor a local 5K, get involved with a charity drive, or even coordinate a local meet and greet with people in the community. Remember, a great first impression can set the tone for how people see you, and you always want to make sure that you put your best foot forward in any type of involvement you have with the community at large.

When interacting with others at community events, it’s important that community members recognize that you’re a real estate agent in their area. However, you don’t necessarily want to be too pushy or “salesy” in your approach. Instead of giving everyone your business card and asking them to call you if they need help buying or selling a home, impress them with how well you know their neighborhoods. Be aware of recent sales, average sales pricing, and any real estate trends that help portray you as an expert in their neighborhood. Always be prepared when discussing the local real estate market!

Partner with Key Realty School Today

When you’re first starting out in Nevada real estate, it’s important not to disregard your referral network. Building it up will take time, and nurturing it will be something that you’ll always have to do as long as you’re a practicing real estate agent. If you’re interested in learning more about best practices for breaking into real estate, Key Realty School is here to help. For flexible continuing education options, or for more information about why partnering with Key Realty School is one of the best decisions you can make in your career, be sure to explore our website. Or if you have any questions the team at Key Realty School can help answer, please don’t hesitate to contact us today.